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Because you can never know enough about #shoppers - that's what keeps us on our toes and keeps us motivated. #shopperresearch... Love it! - about 15 hours ago
@WorldRetail @asda Sorry, not our area of expertise but a google search has some interesting stuff, esp role of tech http://t.co/tQSxabnc4q - 1 day ago.

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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