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@hmvtweets: congrats on getting #shoppers back in store aided by live music. So you can teach an old dog new tricks. - about 5 hours ago
Fascinating case study re @LEGO_Group: importance of focusing on & fixing the core business. Wisdom in bricks. - 1 day ago.

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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