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Danielle talking yesterday about Christmas shopping on @bbchw http://t.co/eYyzDgBvkW. Listen 2hrs 8 mins in - about 15 hours ago
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Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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