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Shopper loyalty is hard won and easily lost. If @johnlewisretail take away tea&cake what really is left as the benefit of their scheme? - about 20 hours ago
Will this decision be reversed as quickly as Waitrose's attempt to change the free paper benefit?! http://t.co/dpc5qkTqHr - about 21 hours ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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