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RT @popaiuki: EVENT: Join us for our last POPAI Seminar of 2014 in London, 04 Dec with speakers including @shoppercentric - http://t.co/3Mf - 1 day ago.
Listen to our MD talking to @bbcwm on Tuesday about #Christmas. Listen 1hr 51 mins in.http://t.co/JvgdGi21kc. New report out Nov 17th - 1 day ago.

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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