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Miss our Director Iona Carter talk about toilet roll sales (!) on @BBCHW yesterday? Tune in via Starts @ 2hrs 23 mins - 1 day ago.
12% sales increase on luxury toilet roll brands. Iona talking now on @bbchw - 2 days ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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