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Listen to Iona talk earlier today @Elliotjwebb @bbchw about Christmas- already?! Listen 1hour 19 mins in http://t.co/EZuRnDYNiY - about 4 hours ago
@Elliottjwebb @bbchw Given most shoppers like to get Halloween and Bonfire Night out of the way first - we tend to agree! - about 7 hours ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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