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Looking forward to seeing #lidlsurprises campaign launching 4/9. Lidl push fresh produce - look out squeezed middle! http://t.co/5CjjhHhzyw - about an hour ago
Meanwhile, sales data shows the polarisation of savvy shopping continues - both @asda and @waitrose seeing increases. - about an hour ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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