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@sainsburys Nice, personal, interesting mailshot & #coupon. Beats the more functional stuff from 'the other one' . http://t.co/7LXmAyZYe6 - 4 days ago
@Morrisons we couldn't agree more. With price parity(ish) in Big 4, needs to be other points of difference: doing what's right for shoppers - 4 days ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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