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First time in a #Holland&Barrett for a while. Great shopper-friendly language & layout. Loved the oil bar & Pick&Mix http://t.co/CpiwrTLQaC - about 5 hours ago
@retailgazette @Primark enhancing shopper experience with in-store budget beauty bars. Oh to have 'eyebrow expert' on your business card. - about 12 hours ago

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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