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Sign of the #retail times that @Homebase_uk will close 25% of its stores. And who will take on the empty units? . http://t.co/l2GQt8KOjk - about 14 hours ago
@asda reports UK #spending power at its highest since 2010 helped by lower unemployment. Will shoppers loosen the purse strings for #Xmas? - 1 day ago.

Dispelling the myths

"Ease of Shop" doesn't have just one solution. It will differ by consumer, shopping occasion and of course category. Talk to your shoppers to find out what they really need, in that specific moment.

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